Whether you are a small start-up company, someone looking to start their own brand, or simply someone who wishes to gain new audience, and to expand the influence of their company, discovering influencers is the key. Influencers can help you to increase your popularity, resulting in a larger number of customers, and a significantly higher revenue of your company. In this article we will check out 5 great online tools, designed to help you do exactly this. Influence is becoming a highly important aspect, in today’s internet era, in which people from around the world can easily connect and discuss their ideas, and preferences. Influence is essential for introducing a gateway to new audiences.
Influence can be defined as: setting action in motion, among a certain group of people, changing or adjusting their preferences.
The fact that it is so powerful makes it highly important to marketing experts and PR.
Experts with strong influence further provide information, context, as well as legitimacy to a company looking to expand its audience. However, due to a very high amount of information, and the freedom for everyone to publish, finding these influential experts can be difficult. But fear not, as these tools will surely help you.
An acclaimed tool, considered as an influencer marketing service, Traackr is a highly useful service, making it easy for anyone to discover new influencers, collect important social information, and to decide how to make the best out of your connections with influencers. Traackr offers many great features such as a search engine, dynamic lists, sentiment analysis, trending content etc.
This tool is most suited to professionals in communications and marketing as well as public relations.
As a free tool, Buzzsumo is regarded as a research service designed for content marketing and SEO. It works by providing insight and analysis into highly popular content as well as the influencers which are talking about it. Buzzsumo’s search engine is simple and useful. You have the option to search by a specific website or by topic, in order to find the most popular content. The search results are further sorted in relation to the number of total shares. This tool also offers the option to search for a specific influencer as well to display information from twitter as well. Results can also be easily downloaded and analysed more carefully.
Another highly useful tool, this website uses competitive social analysis, together with excellent community management, and social advertising, all designed to offer the user with precise social media information. The site is loaded with free tools, allowing you the option to gain access to facebook content, which was shared the most. You can also easily get Instagram analytics, allowing the user the option to determine the most popular followers. There are paid tools as well, which let you check out the performance of your competition as well.
Initially an SEO tool, Linkdex has changed their operation methods, instead focusing on SaaS solutions, unifying search, social, public relations i content channels for marketers. It is loaded with features, including analytics of content as well as various tools for planning, which are based on precise analysis from technical site crawls, social media counts as well as ranking, value and multi-channel data. An excellent service for digital marketing, Linkdex has become a staple among public relations firms, looking to add integrated marketing to their range of services.
Last, but certainly not least, we have Klout, one of the most successful and popular tools for influencer ranking. AS a paid tool, Klout is highly useful for discovery of most popular influencers and is overall, an excellent tool. Klout analyzes popular social media content in the form of a Klout score, ranging from 1-100. Klout is also a sharing platform easily accessible to the consumer. To a business, it can be useful for research, segmenting, and managing influencer lists, engaging influencers with a great perks program. It is one of the best tools for improving brand massages.
Before attempting a venture in the world of influencer discovery, one must be careful and, avoid the mistake of searching anything that you can think of. Instead, focus on exactly what kind of an audience you want to influence. Think about topics relevant for your audience, and try to figure out what kind of questions might they ask, and what their preferences are.
Combined with the keywords, this insight will make your influencer search much more productive
Besides the tools we mentioned in the article, there are also some regular daily activities to further help your influencer search: Make your own contribution to the industry. Nothing can make it easier to find influencers than becoming a part of the industry yourself. Participation in blogs, news, and social networks as well as various groups is also essential for this. If you are a company owner, communication with your sales, marketing, and public relations staff is also critical.
No matter which tools you decide to use, you will most likely find that a service like this is one of the key aspects of locating influential people. Offering many features, and a simplicity of use, these tools carefully rank influencers making it easy for everyone to access these informations. So now that you know all of this, there is nothing stopping you from making a successful journey into the world of influencers, and making a name for yourself and for your company.