Though it may look easy to get your website to have a higher rank on Google, you need to consider quite a few things. First of all, SEO professionals must understand how Google search engine works. Once you as an SEO got hold of its functionality, you’ll be in a better position to have your website ranked higher in the searches. Many factors contribute to the higher ranking of your site. Here is how Google will rank your site followed by valuable tips on how to get even more top rankings:
Number Of Organic Links That Google See
To get a hgher rank on Google search, your site must have some links pointing towards your site. For instance, if your site has 500 links pointing towards it, it will be rated higher than the one having 499 links or less. Suffice to say that the number of connections will matter greatly in providing higher Google organic ranking.
So, what precisely a quality relationship? Well, it can be a link to any popular internet site. Again, these favorite sites are the ones that they contain popular links. However, adding quality links to your site is just one of the many things that you need to get higher ranking in Google search.
Keep your website updated with Google organic ranking through quality links that would help it attracting more traffic. Since Google’s algorithm automatically identifies natural quality links that would, in turn, help third party sites to recommend your site. Hence, keep a check on these links.
Google pays more attention to the unique title tags that are present on your web page. What is a title? It is a piece of text that is wrapped into an HTML tag in the head section of your title. In case you’ve been using a web editor tool, it would insert the “New Document” title in every new document. Make sure you change it to a purposeful title having matching keywords. Doing so would allow you to take advantage of web editor tool. If not, your website will only be categorized in the list titled as “New Documents.”
Don’t Waste Time Installing Google Toolbar For Page Ranking
Once, a tool known as Google toolbar contained a tab called “page rank.” It supposedly helped show sites you’ve visited. This feature was meant to help you identify the number of times you’ve visited a site. Today, this is just one among many factors that Google search use to rate your website. Apparently, SEO professionals are advised not to base their data provided by the page ranking toolbar. Google also discourages SEO professionals from using page ranking feature found in the toolbar.
Update Your Site’s Content
Do not neglect the value of updated content as Google doesn’t. Try updating your content from time to time with optimized keywords. Keep in mind that updated content is one of the most prominent indicators that your site is relevant and fresh.
Add A Mobile Site
Your website would rank better in Google if it can be accessed from mobile platforms. These include smartphones, tablet PCs, smartwatches among others. In fact, Google has released specific guidelines for website developers in this respect, and for a good reason. With more than 40% internet traffic coming from mobile devices, it is an absolute must for developers to make their websites mobile friendly. Web sites that are inaccessible on mobile platforms will get poor ratings and as such, will be penalized. To get higher ranking on Google, improve your site’s user experience and make it accessible from all platforms.
Avoid Using Flash
No matter how many Flash animations you equip your website with, Google doesn’t like them. On the contrary, Google search would prefer you using alternative platforms such as WordPress instead. Using Flash would prevent you from linking to the individual page. On the contrary, using WordPress will add a tremendous boost to your site’s rankings, but it is not mandatory. You can also use sites that are similar to WordPress as well. However, avoid adding flash animation as well as Flash based sites.
Try applying these tips to improving your site’s rating in Google search, and you’ll surely notice the difference. It would be wise to keep monitoring your site’s progress on a daily basis.