Are you running a website or perhaps you are the owner of a company? Whatever your business is, if you are dealing with customers, and if you are operating on the marketing field, tracking your online influence is a vital key to the formula of success.
Influence is directly related to perception, and as such, it is not exactly easy to measure. In this article we will take a look at some of the most effective, standard ways to measure your online influence, making this step easier for you.
Measuring site-based, and social media influence
Trackable measurement criteria is available to everyone, whether it’s site-based, or social-based metrics. Site-based metrics, can easily be tracked on your website, while social-based metrics is available to track on social channels.
For site-based metrics, google analytics is a good place to start.
Measuring the length of an average session
As the first necessary step towards measuring your influence, measuring the average length of a session is probably the most useful way to determine if users find your content appealing, and interesting. In conclusion: the average length is by far the best metric for determining the interest in your customers.
Measuring pages per session
Measuring the average quantity of pages that a viewer checks during a session is another excellent factor in determining your influence. When it comes to counting your traffic as well as the number of users who stay engaged with your content, look no further than this tool for determining exactly that. The longer the users stay on your site, the more influential and memorable your company is. It’s as simple as that. Oh and also, repeated views of a page are also valid.
Measuring the average time a user spends on a page
As the average amount of time a user spends on a specific page, or set of pages on your website, this metric is especially useful for blog writers, to check the amount of time their readers spend on each page.
Measuring social-media influence
Potentially being the most important metric, there are many tools and platforms which offer users services for measuring social media influence. Let’s take a look at some of them.
the biggest and most popular platform for measuring social influence, Klout uses a simple rating system, called the Klout score, by calculating social signals, and rating it on a scale from 1 to 100 (low to high). Measuring your Klout score against competition should be the first step and a good initial guess of your influence, compared to your competition. There are no perfect tools and software, but Klout is a great start to measure and to increase your influence on the World Wide Web.
Being very much like Klout, Kred offers a slightly different type of rating. It uses influence together with outreach, combining for a slightly more precise way of measuring your influence.
Influence accounts to the number of times you were mentioned, and the number of replies you receive, whilst outreach measures the mentions and replies you have sent.
By making a worldwide measure of your influence and outreach, Kred also does it across many topics. You can check the score for economy, food, traveling, and easily focus on the specific area relevant to your company.
Formerly known as “Peerindex”, Brandwatch is a complex, large platform suitable for users who wish to get into the details of their influence. It is different from Klout and Kred in the sense that it uses a much more complex way to measure your outreach, as opposed to using just one or two numbers. Although it requires more financial investment, it is by far the most detailed, specific measurement of your influence.
Social Mention is another excellent tool designed for control over social media accounts. It collects results from many websites such as Twitter, Facebook, LinkedIn etc. Social Mention indicates who is talking about your company and what your influence is. It allows you to sort the information by source or timeframe, and tells you how many times your content has been shared.
As a final assessment, every serious business owner must ask himself a couple of simple questions:
Does your audience have trust in you and your product? Is your company on a good reputation?
Are you sure of this? Well, the best way to make sure is to simply listen to the feedback of your customers, and ask for reviews. Survey can be annoying, but they are also a great way to do this. Send them to your customers and you will find out how loyal they are.
Ask them questions such as: “Would you recommend my business to your friend or colleague”. Getting feedback about your business is key to making sure that your customers are satisfied. A word can spread very quickly.
Another important questions is: Are you known as an expert? Have you established your company as a original, unique brand? Do you give speeches, attend conferences, and most importantly, do you help the community? All of those are critical for becoming a credible expert worthy of respect.
If you are not, start following these steps now, and you will most certainly notice an increase in your influence, popularity, as well as the overall reputation of your company.
Whichever method you choose, you will not go wrong, and a combination of all of the tools mentioned will lead to best results.