What is AMP

What is AMP?

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The AMP project (AMP = Accelerated Mobile Pages) is an open-source framework that is developed to provide a user-first format for web content.

The official name is a little hard to understand, so let’s break it down into parts we understand.

Officially and Actually Open-source framework

The AMP project is officially open-source, but it is largely sponsored, market driven by, contributed to, and promoted by Google, so no one should be shy about calling it a Google project, because it is.

But its a great one, read further to understand.

Always User-first format

Google had to lay down some rules and some even say they had it with the slow, bloated web and set out to define, setup a new standard for producing and designing mobile pages. In this context, “always user-first format” means a fast web.

Web content

The goal of the project was to deliver lighter website pages for mobiles but has since then expanded, including desktop websites, interactive stories, e-mails, adsense ads, and also e-commerce solutions.

How to implement AMP

The AMP project provides a large database and extensive documentation and resources for creating AMP pages, and it’s a pretty straightforward and easy process. It’s even easier then you might think for those who use WordPress (which is almost everyone) — you can get the setup job almost completely done just by installing the official AMP plugin.

Whatever way you may go, it is likely that you’ll need to do some manual tweaking and designing to get all of the elements working like you want and properly…

..But, judging from all the “hand-on” available online, the actual process of converting a whole, entire website to AMP should never take more than three weeks — often as little as a few days or hours. On this site we use Amp try typing our websites name up in the bar then /amp in the end youll see. Took 30minutes to install and tweak.

As soon as you feel confident enough that your web-page is AMP-ready, you should want to test it using the AMP validator. The validator is always available online for free, but also through the webmasters developer console and Chrome extensions.

It’s the same actual tool that Google uses to check if your page is AMP-compliant and eligible for pre-rendering.

The validator will provide you with a full report of all discovered issues and you can publish your page as soon as they are fixed.

Key developments – What is Amp Now in 2020? and What it was before.

AMP has been expanding on what is allowed on its page design, the main developments are from AMP applications, like ads, stories, and email.

  • OCT 2015
    AMP is announced by Google (This was a big thing check posts from that timeperiod)
  • FEB 2016
    First AMP pages appear in a ‘Top Stories’ panel
  • SEPT 2016
    AMP pages appear in search results which was the start of everyone wanting to convert.
  • AUG 2017
    The huge speed benefits of AMP are extended to ads
  • FEB 2018
    AMP Stories plus AMP Email are introduced
  • DEC 2018
    An official WordPress plugin is released
  • APR 2019
    JavaScript is allowed in AMP
  • APR 2019
    Signed Exchange solves the URL problem

Does AMP affect ranking on Search Engines

What is AMP - AMP Will improve Search engine visibility and strengthen your seo.
AMP Is Faster Therefor A HIGH SEO Value!

According to Google, AMP in itself is not a rank-factor. But it’s not the entire truth, because AMP hands you dramatic improvements in page speed, which obviously is a huge ranking factor.

And, there are other ways to design fast pages, but you’ll never quite match anywhere close to the near-instant load and feel of a pre-rendered AMP page.

Like you see on the picture, News sites are always AMP when searched for on Mobile. This is because AMP is unmatched in speed.

Should we implement AMP in 2020

I know you as a reader now expect me to say that it depends, but it only actually depends on whether or not you run a news site. If yes, then you should obviously (for me) have converted to AMP three whole years ago.

So, if your mobile website is slow or slower then a normal site and you are looking for a way to optimize its speed, then AMP is a perfectly valid option to consider.

Final thoughts / Conclusion about AMP

The AMP project has reached A point where it offers speed benefits without almost any sacrifices. But it is also on the brink of extending those benefits to fast non-AMP pages. So it’s about to become just another valid option for mobile optimization.

What’s been your experience with AMP? Tell us more in the comments.


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