Open Graph is basically a technology that’s first introduced by Facebook in year 2010, which enables integration between Facebook and a website and its user data. Through integrating Open Graph meta tags into the content of the web page, you can determine what page elements you like to show when somebody shares your page.
For instance, you may use og:image tag to determine what image you like Facebook to use once your page is shared. Through determining Open Graph information, Facebook does not have to guess what information to use once your page is shared.
An Open Graph consists of the following:
- Recommendations Plugin – it offers suggestions for the things Facebook users might like based on the algorithm made out of user interest as well as the interests of their friends.
- Facebook Login – it allows the users to see which of their friends logged into the website with the use of Facebook.
- Upgraded Like Button – it links likes directly to the Facebook page of the brand rather than using fan pages. In addition to that, the users may view which of their friends liked the same thing once they arrive at the web page.
Open Graph Meta Tags
Meta tags are actually written in xhtml or html code and are used in for defining keyword attributes, which means they pull up the information based on keyword attributes defined in the code. A meta property defines the kind of object and value defines keyword attribute.
Purpose of Utilizing Open Graph
Nowadays, website traffic is in great part because of social shares. Thus, it’s necessary to master this tag for the reason that it can make a difference on the click-through rate of your website. The most common example is sharing a link on Facebook and you don’t see any thumbnail or a wrong image appears. This can be annoying and frustrating at the same time. Open Graph offers a better user experience as well as optimize sharings.
How Open Graph Affects Your SEO
Open Graph doesn’t have a direct impact on the on-page SEO and it seems to be here to optimize social links. Otherwise, social media sites like Facebook have taken an important place for several years that the search engines can’t ignore Open Graph data in algorithm. It’d be tricky to describe the impact exactly, yet it exists. However, make sure that the Google reads your Open Graph tags as Google+ favors pages with properly integrated Open Graph. Although the webmaster concentrates on the title tag and description, he must provide a strong interest that inserts Open Graph in the pages, particular if they’re shared often on social media.
Ways to Test the Integration of Open Graph on Your Website
Facebooks provides an Open Graph debugger, which enables anybody to test their page and distinguish how it would appear once shared on Facebook. With the use of this tool, you can easily verify your Open Graph and check if there are some errors that you’re not aware of.